In this episode, we sit down with Victor Lopes Mascarenhas, designer, futurist, and regenerative thinker whose work bridges design, foresight, and systems change. Originally from Rio de Janeiro, Victor has spent his career reimagining how business and society can evolve beyond sustainability toward regeneration. From leading sustainable innovation for global manufacturers to creating his own design studio, Victor’s path has always been guided by one question: how can we design like nature does?

He shares the story behind the Regenerative Organisation Canvas, a tool that builds on the traditional business model canvas but redefines success through reciprocity, impact, and long-term resilience. We explore how regenerative principles can transform organisations of every size, from startups and NGOs to large corporations, and how shifting from profit-maximisation to ecosystem thinking can unlock entirely new forms of value.

Victor offers vivid examples, from indigenous farming communities to startups in the Amazon, showing how organisations can create positive cycles of learning, collaboration, and renewal. He also reflects on what truly drives change: empathy, ethics, and the courage to believe a regenerative future is not utopian, it’s already possible.

Talking Points:

• From sustainable design to regenerative systems thinking.
• The inspiration and structure behind the Regenerative Organisation Canvas.
• How reciprocity and ecosystems redefine value creation.
• Case studies: regenerative farming, Amazonian youth innovation, and circular startups.
• Why large organisations hold the key to systemic transformation.
• How paradigm shifts, not metrics, drive real sustainability.
• The role of empathy and action in navigating complexity.

⁠Explore the Regenerative Organisation Canvas and Victor’s work on his website⁠.

Tune in for an expansive conversation on how we can redesign business, leadership, and impact through the lens of regeneration.

Do you want to bring regenerative practices into your organisation? Reach out at ⁠info@kholo.co⁠ or visit ⁠kholo.co⁠ to start the conversation.

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